Step into a Legend. More than a motorcycle, Harley-Davidson is a true American icon and a lifestyle brand representing an attitude toward living and personal expression. It is adventure, freedom, individuality and the open road. The Harley-Davidson demographic is diverse - Harley customers are young and young at heart, male and female, both riders and non-riders alike. All share a passion for the brand, and the unsurpassed quality of footwear that bears the name Harley Davidson.