To survive in the rugged toughness of the El Paso high desert terrain, you not only had to be tough; you better have tough gear, too. Tony Lama recognized that when he first started making boots in El Paso, Texas, back in 1911. Today, Tony Lama Boots are still made in El Paso and still offer the same rugged toughness. The only difference is that the quality and durability handcrafted into every pair of new boots is even better with today's technology. So, whether you are a high desert Cowboy, a Buckaroo from the Northwest, a cross-country hauler, an executive on Wall Street, a professional rodeo team member or just dream of being one, the brand for your Cowboy Life is Tony Lama.